I’m Mike (the one on the left), and I created Canny Play to help you find and connect with new audiences in sport.
Over a decade working with BBC Sport, UEFA, The Premier League, and major sports brands, organisations and emerging clubs, I’ve built sustainable communities through the power of sport
Canny Play finds and tell the stories of why we play, and build strategies to reach new audiences and grow your game.
Canny Play create campaigns that people respond to, developing those habits that build fandom and enable growth. Find out how here.
My Approach
Based on ten years in sport, and ten years prior to that in digital health and education, I really zone in on the behavioural triggers that form the foundation of how and why people live their lives. It’s a challenging path that requires getting up close and personal with your audiences, but it’s also the most creative and exciting place to be for any brand, club, or initiative in sport.
People will buy an achievement but they subscribe to a feeling.
Pursuit of that feeling, and understanding it totally is the foundation for how sustainable development .
Show up authentically.
In a fracturing attention economy, sport still binds people together. And sport audiences are smarter than ever. We can help you show up in a way that serves you and your audience.